Here’s some basic, distorted math some so-called guru posted on Twitter the other day.
Cost of website: $100
Cost of brick and mortar: $50,000
Here’s my version.
Cost of profitable website: $180,000
It’s based on the following math.
- Website redesign to actually make the thing look credible and handle e-commerce: $5,000
- Time wasted in denial thinking free traffic will make you rich: $50,000
- SEO: $10,000
- Paid Traffic : $20,000 a year
- Product: $50,000
- Admin, cust service + shipping: $50,000
Grand Total: $185,000
That’s a nice chunk of change!
You can get more out of that investment if you can get your customers to return and buy more.
A customer friendly loyalty app like RewardCamp can do that for you.
Check out a demo to learn more.