Someone once said, ‘those who don’t learn from history are doomed to repeat it.’

So let’s review some e-commerce history:

  • In 1994, Netscape launched the first internet browser in 1994
  • In 1995, Netscape released SSL in 1995 which enabled secure internet browsing
  • In 1995, ebay, Amazon and Craigslist were all launched
  • In 1997 Dell became the first company to reach a million dollar in online sales in a single day
  • Paypal was launched in 1999
  • Google launched Adwords in 2000
  • Amazon launched free shipping in 2001
  • Shopify is founded in 2004
  • BigCommerce is founded in 2009

So what can we learn from this bullet style history lesson?

  1. That most of what we do in e-commerce today was built out during the above years. Things change but they really don’t.
  2. Despite the huge growth and changes in e-commerce, it still counts for only 10% of the total US retail sales. So, there’s plenty of room for growth and opportunity.
  3. But with opportunity comes competition. So, there will be lots more competitors in the future.

So how are you going to grab the opportunities of e-commerce and protect yourself from all the competitors?

You guessed it – build your base of repeat customers.

Check out a demo of RewardCamp to put into practice the lessons of history

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