From the beginning, Amazon has focused on a key metric – how to get their existing customers to buy again and again.

That effort is now concentrated on Amazon Prime.

So ferocious is Amazon’s focus on repeat business, that in a few years all of Amazon will become Amazon Prime.

Here are six facts about Amazon’s juggernaut loyalty program.

  1. Amazon launched Prime in 2005 priced at $79 a year. Members received free 1 day shipping.
  2. In 2014, Amazon raised the price of Prime to $99 a year.
  3. Amazon Prime customers spend $1200 annually while their regular customers spend $700 annually.
  4. Amazon has 44 million Prime members.
  5. In 2014, Amazon increased it’s ad budget to $1.2 billion to attract more consumers to Amazon Prime.
  6. According to Channel Advisor, 82% of Prime members buy on Amazon even if the item is less expensive somewhere else.

So what can you do to setup a prime like system for yourself?

It’s not as hard as it may seem.

The first step is to implement a loyalty system.

RewardCamp can help you setup your own Amazon Prime.

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