What makes a man crawl through a river of shit?

That’s what happens in my favorite movie – Shawshank Redemption. It’s the story of a prison escape, of friendship and of working on a goal for a long time. The movie’s main character is a banker named Andy Dufresne sent to prison for murder. During his early years in prison, Andy is regularly beaten and raped.

For years Andy had been working on a secret, escape plan. On the night of his escape, Andy crawled through the prison’s sewer system, covered in shit and wriggled his way to freedom. Several months after Andy’s escape, his best friend in prison, a man named Red is reminiscing about Andy and says these words.

“I have to remind myself that some birds aren’t meant to be caged. Their feathers are just too bright.”

Building an e-commerce business is sometimes like Andy’s escape plan. We work on it for years. Sometimes things go wrong.

  • Suppliers burn us.
  • A trusted employee leaves.
  • Cash flow gets tight.
  • Competitors lower prices.

Times like that it can feel like crawling through a river of shit. And I try to remember Red’s words:

“Some birds are not meant to be caged. Their feathers are just too bright.”

And we keep building our business.

One of the ways to build your business is to convert new buyers into repeat customers. A rewards program powered by RewardCamp helps you to do that.

Sign up for a free, 30 day trial at www.rewardcamp.com

Share This