News Flash — More of your customers are starting their shopping journey on Amazon, according to Bloomreach, who conducted a survey of 2000 U.S. consumers.

They asked these consumers what website they first visit, when shopping online.

Here’s how the consumers responded:

  • 55% start on Amazon
  • 28% start on Google
  • 11% start on a retailer website

Here’s how they responded last year:

  • 44% started on Amazon
  • 34% started on Google
  • 21% started on a retailer website

The bottom line is clear – more and more of your customers are moving over to Amazon.

A great way to protect your customers from shopping at Amazon is offering them rewards.

It works especially well when using the most customer friendly rewards app – RewardCamp.

Check out RewardCamp to learn more.

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