News Flash — More of your customers are starting their shopping journey on Amazon, according to Bloomreach, who conducted a survey of 2000 U.S. consumers.
They asked these consumers what website they first visit, when shopping online.
Here’s how the consumers responded:
- 55% start on Amazon
- 28% start on Google
- 11% start on a retailer website
Here’s how they responded last year:
- 44% started on Amazon
- 34% started on Google
- 21% started on a retailer website
The bottom line is clear – more and more of your customers are moving over to Amazon.
A great way to protect your customers from shopping at Amazon is offering them rewards.
It works especially well when using the most customer friendly rewards app – RewardCamp.
Check out RewardCamp to learn more.