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Bringing Competitors To Their Knees

Jack Aubrey was the captain of the Surprise, a frigate in the British navy. At the time, Napolean was waging war across Europe. Twice Captain Aubrey’s ship was attacked by the bigger, faster and more powerful French frigate, the Acheron. Twice captain Aubrey escaped...

Rewards That Make Customers Buy Frequently

Here’s a question that I get frequently: “Raheem, what kind of rewards will motivate my customers to return frequently?” Most people think the answer is to offer fancy rewards. Or that they have to offer generous rewards. In reality, those are not...

Don’t Lose Money Like Target Canada

On January 15, 2015, Target Canada filed for bankruptcy protection after trying and failing to expand into Canada. It lost $7 billion, tainted its reputation and put 17,600 people out of work. Target is well-known in the retail world for being a very effective...

They Made An Extra £14 Million

During the great recession of 2008 and 2009, UK based sunshinetravel.co.uk was floundering just like everyone else. Thousands of people were losing jobs. Consumers were canceling travel plans. Airlines were going bankrupt. The UK travel industry lost £2.1 billion in...