Get updates on new articles, webinars and other opportunities:

Subscribe Now

Making $65,000 a month with RewardCamp

I got a bottom line question the other day from a retailer while doing a demo. Question: Raheem, how much money can we make from RewardCamp? Answer: One retailer used to make $45,000 a month in repeat orders (orders that were placed by repeat customers) before using...

He Insulted and Chased Away Chevron

It was winter in Boston and George was an unemployed chemical engineer looking for a job. He had prepared the night before for his phone interview with Chevron for a chemist position. The interview began with the usual pleasantries and they asked how he was. George...

Beware of Demon Possessed Customers

Here’s a bizarre incident. A demon-like possession was caught on video in Malaysia. A guy walked into a convenience store, opened the fridge door and pulled out a drink. Just then he began shaking violently, fell to the floor and it looks like he is having a...

Bringing Competitors To Their Knees

Jack Aubrey was the captain of the Surprise, a frigate in the British navy. At the time, Napolean was waging war across Europe. Twice Captain Aubrey’s ship was attacked by the bigger, faster and more powerful French frigate, the Acheron. Twice captain Aubrey escaped...

Rewards That Make Customers Buy Frequently

Here’s a question that I get frequently: “Raheem, what kind of rewards will motivate my customers to return frequently?” Most people think the answer is to offer fancy rewards. Or that they have to offer generous rewards. In reality, those are not...

Don’t Lose Money Like Target Canada

On January 15, 2015, Target Canada filed for bankruptcy protection after trying and failing to expand into Canada. It lost $7 billion, tainted its reputation and put 17,600 people out of work. Target is well-known in the retail world for being a very effective...