by Raheem Sarcar | October 24, 2017
I got a question the other day: QUESTION: Is it possible to keep my customers coming back even if they find better prices and deals with competitors? ANSWER: Yes, this is possible. But first, let’s take a step back. One of the pressures faced by e-commerce... by Raheem Sarcar | October 17, 2017
A few years ago, Dish TV lost 23,000 subscribers in a single quarter. When someone asked the CEO Charlie Ergen what he thought about it, he responded that they don’t have time for unprofitable customers. These customers were calling 30-50 times a month,... by Raheem Sarcar | October 10, 2017
In March 1985, Nike launched the Air Jordan shoe at stores nationwide. Within two months Nike had sold $70 million worth of Air Jordan shoes. By the end of the year, the Air Jordan franchise had produced revenues of $100 million. In 2012 alone, the Jordan brand sold... by Raheem Sarcar | September 15, 2017
“The force that creates sales, that powers our present economy, is desire. And the art of salesmanship, fundamentally and primarily is expanding this desire. Expanding it horizontally, among more and more people. Expanding it vertically by sharpening and... by Raheem Sarcar | September 8, 2017
In 1987 Chris Zane, a small bike shop owner in Connecticut pissed off his competitors. Zane decided to offer his customers free lifetime service on all bike’s he sold. “Free service for as long as you own the bike is ludicrous,” said John Budd,... by Raheem Sarcar | September 5, 2017
Three brothers had started a solar lighting e-commerce store but they were hardly making any money. So they made some changes. They moved the store to an e-commerce platform that allowed quick changes. They hired a developer to redesign the store. They added a chat... by Raheem Sarcar | August 25, 2017
Last Saturday was a friend’s birthday. I took her and another friend out for dessert. We went to a New York City institution called Veneiro’s. They’ve been around for 123 years. Hopefully they’ll be around for another hundred years and won’t be driven out because the... by Raheem Sarcar | August 22, 2017
A young man with zeal decided to stop making excuses and get into business. He started a used shoe business because he liked shoes and that’s all he could afford. He bought 20 pairs of shoes and set them up on a table in the town square. After weeks of trying, he... by Raheem Sarcar | August 18, 2017
An entrepreneur ran a grocery store in a popular location. He was very hard working; working from 4 in the morning till midnight. But his business never grew because it was missing two of the three P’s: People. He did not hire talented people to run his business... by Raheem Sarcar | August 15, 2017
The CEOs of four beer companies are meeting in a secret, undisclosed location, for a day of meetings. After several hours they take a break and head down to the executive bar. The CEO of Budweiser orders a Bud Light. The CEO of Coors orders a Coors Light. The CEO of... 