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Don’t Lose Money Like Target Canada

On January 15, 2015, Target Canada filed for bankruptcy protection after trying and failing to expand into Canada. It lost $7 billion, tainted its reputation and put 17,600 people out of work. Target is well-known in the retail world for being a very effective...

They Made An Extra £14 Million

During the great recession of 2008 and 2009, UK based sunshinetravel.co.uk was floundering just like everyone else. Thousands of people were losing jobs. Consumers were canceling travel plans. Airlines were going bankrupt. The UK travel industry lost £2.1 billion in...

Will Customers Buy Even If Prices Are Higher?

I got a question the other day: QUESTION: Is it possible to keep my customers coming back even if they find better prices and deals with competitors? ANSWER: Yes, this is possible. But first, let’s take a step back. One of the pressures faced by e-commerce...

CEO Booted Customers

A few years ago, Dish TV lost 23,000 subscribers in a single quarter. When someone asked the CEO Charlie Ergen what he thought about it, he responded that they don’t have time for unprofitable customers. These customers were calling 30-50 times a month,...

The $2.5 Billion Testimonial?

In March 1985, Nike launched the Air Jordan shoe at stores nationwide. Within two months Nike had sold $70 million worth of Air Jordan shoes. By the end of the year, the Air Jordan franchise had produced revenues of $100 million. In 2012 alone, the Jordan brand sold...