by Raheem Sarcar | November 14, 2017
On January 15, 2015, Target Canada filed for bankruptcy protection after trying and failing to expand into Canada. It lost $7 billion, tainted its reputation and put 17,600 people out of work. Target is well-known in the retail world for being a very effective... by Raheem Sarcar | November 7, 2017
During the great recession of 2008 and 2009, UK based sunshinetravel.co.uk was floundering just like everyone else. Thousands of people were losing jobs. Consumers were canceling travel plans. Airlines were going bankrupt. The UK travel industry lost £2.1 billion in... by Raheem Sarcar | October 31, 2017
Few years ago, marketing expert Melanie Duncan started an online home decor store. She achieved a major coup by getting a spot on Good Morning America. As part of the deal, she agreed to give away 350 gifts to the audience. GMA has 5 million national viewers. On the... by Raheem Sarcar | October 24, 2017
I got a question the other day: QUESTION: Is it possible to keep my customers coming back even if they find better prices and deals with competitors? ANSWER: Yes, this is possible. But first, let’s take a step back. One of the pressures faced by e-commerce... by Raheem Sarcar | October 17, 2017
A few years ago, Dish TV lost 23,000 subscribers in a single quarter. When someone asked the CEO Charlie Ergen what he thought about it, he responded that they don’t have time for unprofitable customers. These customers were calling 30-50 times a month,... by Raheem Sarcar | October 10, 2017
In March 1985, Nike launched the Air Jordan shoe at stores nationwide. Within two months Nike had sold $70 million worth of Air Jordan shoes. By the end of the year, the Air Jordan franchise had produced revenues of $100 million. In 2012 alone, the Jordan brand sold...