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When Google suspended their shopping feed

Recently Google scared a bunch of BigCommerce merchants. Google emailed them, stating that their Google shopping feed had been disabled and their account was in imminent danger of suspension. Google shopping feed is the plumbing that allows retailers to show their...

E-Commerce Retailer Lost 95% Of Sales

Their ‘about us’ page says “We’re not rich.” They sell lapel pins online for $8 a pop. And until recently they were doing well for a business that’s been around for a year. And suddenly their sales dropped! Went from making $1000/week to $50/week. It...

An Ecommerce Fable of the Goat and the Fox

Once, a fox had jumped into a well and couldn’t climb out. After being stuck for several hours, a goat came by the well. The goat asked the fox, “Hey, how is the water down there?” Seeing his opportunity, the fox replied, “This is the best water I have ever had. Jump...

Why Jeff Bezos Lost Money On 250,000 Orders

“Holy shit! That’s a lot of money!” said Lynn Blake, the Amazon executive in charge of books during the summer of 2000. Blake was referring to the money Amazon lost on a Harry Potter promotion. That summer, author J.K. Rowling released the 4th book in the Harry Potter...