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The Force That Creates Sales Over And Over

“The force that creates sales, that powers our present economy, is desire. And the art of salesmanship, fundamentally and primarily is expanding this desire. Expanding it horizontally, among more and more people. Expanding it vertically by sharpening and...

His Competitors Were Pissed Off

In 1987 Chris Zane, a small bike shop owner in Connecticut pissed off his competitors. Zane decided to offer his customers free lifetime service on all bike’s he sold. “Free service for as long as you own the bike is ludicrous,” said John Budd,...

They Kept Losing Sales

Three brothers had started a solar lighting e-commerce store but they were hardly making any money. So they made some changes. They moved the store to an e-commerce platform that allowed quick changes. They hired a developer to redesign the store. They added a chat...

How To Sell Your Customer On Future Orders

Last Saturday was a friend’s birthday. I took her and another friend out for dessert. We went to a New York City institution called Veneiro’s. They’ve been around for 123 years. Hopefully they’ll be around for another hundred years and won’t be driven out because the...

How He Found the Profit Sweet Spot

A young man with zeal decided to stop making excuses and get into business. He started a used shoe business because he liked shoes and that’s all he could afford. He bought 20 pairs of shoes and set them up on a table in the town square. After weeks of trying, he...

Hard Working Entrepreneur Cannot Grow Business

An entrepreneur ran a grocery store in a popular location. He was very hard working; working from 4 in the morning till midnight. But his business never grew because it was missing two of the three P’s: People. He did not hire talented people to run his business...