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Do You Know Max?

Meet Max. Max is an “average” guy. He’s got a wife and couple of kids. They mean the world to him. Those are the only people he’s interested in impressing. Max loves reading about business and entrepreneurship. For fun, he takes family vacations and watches...

How to pick a loyalty app that increases sales

This guy was asking for help in an online forum. He wasn’t sure how to pick a loyalty app for his online store. After five hours, no one had replied. So I chimed in with the following: 1. Does the app require your customers to jump through hoops to earn rewards?...

Stupid customers

Check out these reviews left by an Amazon seller’s customers: 2 star: “This item is over priced. I have seen cheaper prices for the same cleaner. I could have saved a few bucks per bottle. Thanks anyway. BYE” Seller’s Comment: “Why in the heck...

How people sell identical items at higher prices?

A great e-commerce mystery and secret was unraveled the other day. This guy was wondering how the same product listed multiple times are selling even though some are listed at higher prices. They are the same design, material, manufacturer, seller’s rating, etc....