A few years ago, Dish TV lost 23,000 subscribers in a single quarter. When someone asked the CEO Charlie Ergen what he thought about it, he responded that they don’t have time for unprofitable customers.

These customers were calling 30-50 times a month, requiring lots of support, asking for discounts. He did not elaborate whether these customers were calling about service problems.

So he got rid of ’em.

Funny thing is that e-commerce has a similar problem. Online stores spend tons of money on google adwords and promotions to acquire new customers. These new customers buy a discounted item and never come back for another purchase. And it’s not even because of bad product or service. Most of these lost customers are satisfied customers.

It doesn’t have to be this way.

Customers can and will stay for the long-term… if you have a repeat customer funnel.  A repeat customer funnel gets customers coming back for the 2nd, 3rd and 4th order.

RewardCamp implements a repeat customer funnel for you, automatically and in a way that your customers love. Sign up for a free trial of RewardCamp and get your own repeat customer funnel.

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