A BigCommerce retailer has been selling Christian themed clothing for five years. Six months ago, she decided to focus on selling via social media. But it’s been a lot of work generating content, images and posting 2-3 times a week on Facebook, Instagram and Pinterest.
She’s burning out!
She wrote into a forum asking for advice on other ways to increase her sales. She received the following suggestions:
- “Focus on organic search… It’s a lot of work but will pay off in time.”
- Set up a google feed and submit site map to google.
- Write some content for your site.
- Get links from other sites.
- Send your t-shirts to be reviewed by bloggers.
- Use Google adwords.
- Expand product selection by including drop shipped products.
- Get a toll free number.
It’s a solid list of suggestions and involves a lot of work. That’s the reality of building an online business – it takes time, effort and money to get customers.
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