Their ‘about us’ page says “We’re not rich.”
They sell lapel pins online for $8 a pop.
And until recently they were doing well for a business that’s been around for a year.
And suddenly their sales dropped! Went from making $1000/week to $50/week.
It happened because Instagram changed their algorithm. And this business got all their sales from Instagram.
This merchant made two common mistakes:
- His entire business depended on a single sales channel
- He did not convert his Instagram customers into repeat customers
However, things did not have to go this way. A friendly rewards program would have converted his Instagram customers into repeat customers.
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