Their ‘about us’ page says “We’re not rich.”

They sell lapel pins online for $8 a pop.

And until recently they were doing well for a business that’s been around for a year.

And suddenly their sales dropped! Went from making $1000/week to $50/week.

It happened because Instagram changed their algorithm. And this business got all their sales from Instagram.

This merchant made two common mistakes:

  1. His entire business depended on a single sales channel
  2. He did not convert his Instagram customers into repeat customers

However, things did not have to go this way. A friendly rewards program would have converted his Instagram customers into repeat customers.

Schedule a demo to learn how to protect your business from tanking by 90%.

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