Private Jones was assigned to the Army induction center, where his job is to advise new recruits about their government benefits, especially their life insurance policy benefits. Private Jones had a 95% signup rate for life insurance sales, which no one had achieved before.

Curious how he was getting such high results, his commanding officer stood in the back of the room and listened to Jones’s sales pitch.

First, Jones explained the basics of the life insurance policy to the new recruits.

Then he’d say: “If you have this insurance and go into battle and are killed, the government has to pay $200,000 to your beneficiaries. If you don’t have it, and you go into battle and get killed, the government has to pay only a maximum of $6,000.”

“Now,” he concluded, “which bunch do you think they are going to send into battle first?”

Private Jones used the old ‘give the customer what she wants’ trick. The right motivation always increases sales. RewardCamp provides a system that motivates your customers to return and keep spending with you.

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