I noticed this question in one of the forums recently:
“How did all of you ‘successful’ ecommerce guys get your start?”
The best answer came from someone with the username ‘fruit-based’ on reddit. She provided a simple 4 point plan for e-commerce success.
- Get a good product and as big a selection as you can afford. Ideally with a decent margin so you can afford to do the below
- Make a good website
- Be on top of service – quick delivery, lots of options
- Drive PPC, SEO and email marketing traffic
It’s great advice but it’s missing a 5th element that’s crucial to success.
- Give your customers reasons to return and keep buying from you.
A great way to do that is offering points and rewards using RewardCamp.
Sign up now at www.rewardcamp.com.