I noticed this question in one of the forums recently:

“How did all of you ‘successful’ ecommerce guys get your start?”

The best answer came from someone with the username ‘fruit-based’ on reddit. She provided a simple 4 point plan for e-commerce success.

  1. Get a good product and as big a selection as you can afford. Ideally with a decent margin so you can afford to do the below
  2. Make a good website
  3. Be on top of service – quick delivery, lots of options
  4. Drive PPC, SEO and email marketing traffic

It’s great advice but it’s missing a 5th element that’s crucial to success.

  1. Give your customers reasons to return and keep buying from you.

A great way to do that is offering points and rewards using RewardCamp.

Sign up now at www.rewardcamp.com.

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