It’s surprising all the bizarre ways that companies make money out there.
A company in Texas makes a million dollars a year, writing software to allow new computers to work with decades old dot matrix printers and faxes.
Another company makes money by helping consumers identify fake reviews from Amazon’s product pages.
This is because Amazon now has a lot of fake and incentivized reviews (reviews written by people who receive free product samples).
Product ratings and reviews are what give visitors confidence in a product and mean the difference in thousands in sales or zero sales.
So I get it why companies resort to fake and incentivized reviews.
But there is a better way – get reviews from loyal customers who actually bought from you.
Here’s a two step system you can put in place to generate reviews.
- Each month, generate a list of your top spenders (RewardCamp does this easily)
- Send a personalized note from you or your staff. Something as simple as:
Hi Craig, thanks for being one of our loyal customers. It means a lot to us!
If you have a minute, please take the time to review your recent purchase. It helps us and your fellow shoppers a great deal.
Best!
Do this for 6 months and your store will be filled with genuine reviews.
In addition to conversion, reviews improve SEO rankings and increase the value of your e-commerce business, should you ever sell the business.
Now if you are wondering how to get more loyal customers, then RewardCamp can help you – it allows you to offer a friendly rewards program that will delight your customers and keep them shopping with you.
Check out a demo of RewardCamp.