Few months ago I was hiring a developer and was reviewing his website. He had a simple tagline that said:

“Break large tasks into small ones, if it’s still complex, repeat.”

I have used this maxim to solve all kinds of problems – big and small, in my business. Let’s use this approach to solve an e-commerce problem. How about e-commerce sales? E-commerce sales can be broken down to three challenges:

  1. Getting traffic
  2. Converting the traffic into new orders
  3. Converting the new orders into repeat orders

Now, let’s focus on the ‘Getting traffic’ component and break it down further. There are many channels for getting traffic. After some research you’ll notice that most traffic boils down to one of these three strategies:

  1. Search Engine Optimization (SEO)
  2. Paid Ads
  3. Social Media

I find it best to focus on one problem at a time. Let’s say that we decide to go with SEO since it doesn’t require money to be spent upfront. SEO could be broken down to the following components:

  1. Keyword research
  2. Homepage optimization
  3. Product page optimization
  4. Category optimization

You get the idea. You keep breaking down each component until it loses complexity. Until it becomes simple. And then you solve that simple task.

The beauty of this approach is that it helps me tackle complex and overwhelming problems.

The second benefit of this approach is that it makes the journey enjoyable. I feel a sense of accomplishment solving each small piece, instead of waiting till the end, when the entire project has been completed. This simple maxim has been a game changer for me.

If you are trying to solve the problem of converting your new orders into repeat orders, then you are in the right place. The solution is to run a loyalty program with a customer friendly rewards app like RewardCamp.

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