In 1937, Napoleon Hill suggested a way to make money from knowledge in his infamous book “Think & Grow Rich”. He observed that:
“KNOWLEDGE will not attract money, unless it is organized, and intelligently directed.”
More than 70 years later, Google would use the above principle to become a company worth $550 billion.
Google’s mission is to:
“Organize the world’s information and make it universally accessible and useful.”
In the section on using knowledge, Hill makes the following suggestions:
- Super-successful entrepreneurs become good at acquiring knowledge when she needs it, and organizing that knowledge into definite plans of action.
- It is best for entrepreneurs to hire experts as a means of acquiring knowledge.
- Entrepreneurs should instead focus their efforts on organizing the expert’s knowledge into actions.
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