The North Wind and the Sun once had an argument about who was stronger.

The Sun argued that all the world’s energy came from him. The North Wind argued that no one could stand up to his fierce and cold winds.

Right then, a stranger was walking by in front of them.

The stranger was too busy texting on his phone to notice that the Sun and the North Wind were arguing.

The two friends agreed to settle their dispute with a strength test. Whoever could rip the coat off the stranger’s back would be considered the strongest.

A coin was tossed and the North Wind went first.

He immediately used his strength to launch a forceful gale of bitter, cold winds.

As the gusts of wind whipped on the stranger, he stopped walking and sought protection of a nearby wall.

The wind surged harder but the stranger clung to his coat even harder.

No matter how hard the wind tried, he could not rip the coat from the stranger’s back.

Now it was the sun’s turn.

The sun started lightly.

His beams were gentle and in the pleasant warmth after the bitter cold of the wind, the stranger eased up and relaxed.

The sun’s rays grew warmer and warmer. The man took off his hat and wiped sweat off his forehead.

The sun then let out his warmer rays. It made the stranger so hot that he undid his coat.

And just like that, the sun won the competition!

The moral of the story is that gentleness and kind persuasion win where force and bluster fail.

Guess where else gentleness and persuasion can win?

It can help you win more of your customer orders.

One of the gentlest persuasions you can use is offering a reward to your customers for their loyalty.

It works even better when you offer these rewards with a customer friendly loyalty app like RewardCamp.

Check out a demo of RewardCamp to learn more.

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