Somewhere in Italy, a man has taken a stand against selfies.
It started with him photo-bombing a tourist taking a selfie. In that picture, he’s wearing a t-shirt that reads ‘Stop Taking Selfies.’
Here’s the photo posted on reddit by MicrowaveSama, who says the selfie-snapping man is her dad.
Since then the internet has taken up his cause, adding his photos to many memorable selfies.
After seeing these pictures, I felt a connection to this guy.
But also a desire to buy that t-shirt as well as anything else he wants to sell.
So here is the selfie hating man (SHM) method of increasing sales and building customer loyalty:
- Take a stand against something that is clearly stupid but popular. For example, I am against selfies, Sunday-nap-destroying loud motor bikes, loud commercials, etc.
- Taking a stand will attract others and make you real (as in authentic). This will also create a desire in them to buy from you.
- The best part is that the folks who are attracted to you, will buy from you again and again. Some people also call this building a brand.
But if you are shy and awkward like me, or if you just want to give customers a reason to return, in a way that they like, check out a demo of RewardCamp.