Last month Barnum & Bailey Circus shut down after 146 years of operation. P. T. Barnum, one of the founders was the greatest promoter of his time. He used people’s sense of curiosity for the bizarre and unknown to build Barnum & Bailey. He had acts like the bearded lady, the human pretzel, the unicorn, that drew the crowds in.
Barnum’s curiosity tactic can be used in e-commerce to build customer loyalty and grow sales. Here’s how.
Step 1: Find an unusual fact about your product. Every product has it. You just need to find it. Let’s do an example. Say that we are selling organic soap that’s really good for fighting acne. Here’s how you’d use curiosity.
It heals acne fast, has anti-bacterial properties, and helps you smell nice! Learn about our new mystery product that is generating a ton of positive buzz.
Step 2: Next, we insert that blurb into the monthly reminder email that’s sent out by RewardCamp. This email reminds customers that they have unused rewards waiting for them. Here’s how the final email would look:
It heals acne fast, has anti-bacterial properties, and helps you smell nice! Learn about our new mystery product that is generating a ton of positive buzz.
BTW, you have $2.50 in store credits as part of our loyalty program. Simply go to our store and shop as a registered user to use your reward.
Curiosity + Rewards = Guaranteed sales for you. Increase sales and customer loyalty with a free trial of RewardCamp.