“Come gather ’round people
Wherever you roam
And admit that the waters
Around you have grown
And accept it that soon
You’ll be drenched to the bone
If your time to you
Is worth savin’
Then you better start swimmin’
Or you’ll sink like a stone
For the times they are a-changin’.”

– Bob Dylan

Well, we have a new president here in the US.

I’m not even going to get into the politics of it. Regardless of your political leanings, this is going to be a period of uncertainty and change. Hopefully, it’s going to be the good kind of change.

But the point is that, I, you, and most of us are not in control of these big shifts.

All we can do is to keep showing up for our business.

And one of the best things you can do for your business during times of change is to serve your customers even better.

Especially the ones who are loyal. These customers will sustain you through thick and thin.

And that’s the best kind of control you can have of your business and your future.

Sign up to RewardCamp to grow your customer loyalty.


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