A group of engineering professors were invited to fly in a plane. After being seated, they were informed the plane was built by their students. All but one of the professors got up and left in a panic.

The lone professor who was calmly seated, was asked: “Why did you stay put?”

“I have plenty of confidence in my students. Knowing them, I can assure you, this piece of shit plane will never even start.”

Moral of the story? It pays to know your target, whether they are students or customers. Retailers who take the time to know their customers, get more of them.

RewardCamp helps you get to know your best customers. It even helps you get to know former best customers – those who used to shop a lot from you and then stopped. It can help you bring these former customers back using the “lost customer reactivation” feature.

Signup for a free trial at www.rewardcamp.com

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