An online retailer was walking along the beach and found a bottle.
He rubbed it and a genie appeared offering him 3 wishes but with an e-commerce twist. Every wish granted to him, would also be twice-granted to a competitor.
The online retailer thought about it and took the deal.
His first wish was for $10 million dollars. It was granted. His competitor also received $20 million dollars.
His second wish was for a Ferrari. His rival received two Ferraris.
For his third wish, the online retailer said, “well, I’ve always wanted to donate a kidney for a transplant.”
If only dealing with the competition was a matter of being clever. But in e-commerce, we know that being clever alone is not enough.
The best way to deal with the competition is to build a base of loyal customers.
RewardCamp provides you a way to build intense customer loyalty, so that your customers will keep shopping with you even if they find lower prices elsewhere.
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