From time to time, online retailers will ask me if it’s possible for customers to be shown messages like ‘Spend $20 more and get twice as many rewards.’
They want these messages shown to visitors while adding products to cart or during checkout.
I then spend several minutes explaining that RewardCamp does NOT and never will show such messages.
But recently I came across some more data that backs up our practice.
The State of Retailing Online (SORO) is an influential annual survey about e-commerce trends and practices conducted by the National Retail Federation and Forrester Research.
According to the 2016 SORO survey, the 13 most important factors to increased checkout are:
Easy payment options
Enhanced form filling
Add to Cart from search results
Clearly disclosed refund policy
Product quick buy options
See? Rewards are not on that list. Here at RewardCamp, we only build features that help you.
Never hurt you.
If you want to convert new buyers into repeat customers and do it without hurting conversion then sign up for a trial of RewardCamp at www.rewardcamp.com