CNBC has reported that Amazon captured 31% of online spending over the cyber weekend. The next five retailers combined – Best Buy, Target, Walmart, Macy’s and Kohl’s captured only 21.8% of the business.

When the big guys are struggling to compete against Amazon, the question is not if, but when each competitor will give up and quit.

Book retailers like Borders and Barnes & Noble already know this pain.

But this story has also played itself out before.

In the 90s, Walmart was the unstoppable juggernaut.

In the 70s and 80s, Japanese firms were eating everyone’s lunch.

Someone else was dominating in the 50s and 60s.

There will always be ferocious competitors.

But small retailers have been around and will continue to be, if they play to their advantages.

One, small retailers can provide the personalized and human touch that is so missing from e-commerce.

Two, today small retailers have access to a world of tools that would have cost millions only ten years ago.

Tools to help you with customer service, shipping, marketing, customer loyalty, etc.

But you gotta pick the right tools.

Tools that not only help you but also provide a great experience for your customers.

RewardCamp offers rewards in a way that delights your customers. And by the way, it’s a set it and forget it system, so it saves you tons of time too.

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